Gray Rhino & Company
Strategist, speaker, educator and author Michele Wucker coined the term “gray rhino” as a call to take a fresh look at how we respond to obvious, probable, impactful risks. She founded the Chicago-based advisory firm Gray Rhino & Company to help companies better manage enterprise risk, particularly involving global macro dynamics. A former media and think tank executive who began her career as a financial journalist focused on sovereign debt, Michele has written four books including the influential global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore and the recent sequel, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World. The gray rhino concept has moved markets, shaped financial policies, framed the missed opportunities to counteract the Covid-19 pandemic, made headlines in more than 70 countries and over 35 languages, and shaped high-level policy and business debates around the world.